The force of physical AND digital marketing…
Royal Mail’s Market Reach Guide to Door Drops reported that 80% of the UK’s top advertisers include door drops2 in their marketing mix.
While emails can easily be deleted or end up in a junk folder, by also including a physical piece of direct mail businesses can communicate to their clients ensuring their message gets across to their audience in the most effective way.
Mail is generally remembered by customers with research showing it has 35% better recall than social media advertising and 49% more than email. (Royal Mail Market Reach Guide to Door Drops)
Both digital and physical marketing solutions have significant benefits and combining them will enable you to personally engage with your target audience, understand their needs, increase brand awareness and connect on an emotional level.
90% of campaigns that included door drops saw an increase in new customers, compared to 59% of those without. (Royal Mail Market Reach Guide to Door Drops)