Beautifully creative content is an essential asset to any business or brand wishing to engage, interact, promote and sell to their target audience..
Many companies spend a lot of time, effort and money employing the services of market leading agencies, to create great physical content that is impressive. However, many find it a challenge to ensure their physical content marketing campaign is seen by the right people, in the right place, at the right time and in the best possible way.
According to Content Tomorrow only 7% of organisations in the UK say their approach to content marketing is sophisticated.
YIKES! What about the other 93% of organisations?!How can they improve and get the best out of their physical content marketing campaign?
The distribution of physical content (how the content is seen/received) can be underwhelming and doesn’t necessarily live up to the greatness of the content itself.
To make an impression, physical content delivery should be a unique experience; an experience that is impressive, interactive, engaging and entices your target audience to positively react.To help make an impression when delivering your physical content to your target audience, you should consider how your viewer will feel once the content is viewed.
Some key questions to ask yourself about your physical content campaign;
- Is it unique? Will your audience be impressed?
- Is it engaging? Will it help you stand out from what your rivals are doing?
- How will they respond? What will they think?
- Is it improving your brands reputation? What will your audience take away from the experience?
Here at Fuse Innovation our wide range of products and solutions help customers to retain existing business, win new business and impress their audience through engaging experiences that trigger memorable and impressive interactions. We specialise in physical content delivery tech + print products that are creative, novel and unique. Our clients, many of the worlds leading brands and agencies have used these solutions when they need their message to be retained without fail creating a truly engaging, impressive and memorable experience.
They work extremely well as Invitations, Launches, Training, Announcements, Welcome-Packs, Promotions, Pitches, Showreels and Press-Releases.
Whether used for Direct Mail, Handouts, Point-of-Sale or Proximity Marketing, our products and solutions work extremely well to grab and hold attention, cut-through the clutter and help make your message memorable.
To discover more about our innovative Tech-in-Print and creative direct mail solutions to enhance your physical content marketing campaign contact our Fuse Sales Team today.